Product Marketing Manager
Product Marketing Manager (Remote)
FoodChain ID (www.foodchainid.com) is a leading global insights company specializing in supply chain traceability and compliance solutions for the food industry. We empower organizations to achieve transparency and build trust throughout their supply chains, ensuring the safety and integrity of their products.
About the Role
We’re seeking a hands-on Product Marketing Manager to lead and execute marketing activities for FoodChain ID’s Technical Services division in the U.S. You’ll define product positioning, execute launches, create compelling customer-facing materials, and help drive demand for our Testing, Certification, and Food Safety solutions. This role balances strategic thinking with a strong emphasis on execution and requires excellent collaboration across sales, enablement, business leaders, and global marketing teams.
Job Scope
As the Product Marketing Manager at FoodChain ID, you’ll be the voice of our Technical Services portfolio in the U.S. You will drive go-to-market execution, develop compelling messaging, enable sales, and support campaigns for Testing, Certification, and Food Safety services. Working closely with industry experts, commercial, and global marketing teams, you will help shape market success across the U.S.
Key Responsibilities & Duties
Develop and execute product marketing strategies:
- Define the overall product marketing strategy, positioning, and messaging for our products & services.
- Conduct market research and competitive analysis to identify target markets, customer needs, and growth opportunities.
- Collaborate with product management to understand product roadmap and features, translating technical details into customer benefits.
- Develop go-to-market plans and ensure successful product launches.
- Develop clear and compelling product messaging that effectively communicates the value proposition and differentiation of our solutions.
- Create high-quality marketing collateral, including sales enablement materials, presentations, product videos, and case study webinars.
- Collaborate with design teams to create visually appealing and impactful marketing assets. Own design and content production of visually appealing and impactful mkt assets.
- Create high-quality, customer-facing materials: value propositions, case studies, product sheets, and sales decks.
- Work closely with the Sales Enablement team to ensure alignment and optimization to generate pipeline from every campaign.
- Develop and deliver sales training to ensure internal alignment and readiness.
- Collaborate with cross-functional teams to develop and execute go-to-market plans for new product launches and feature updates.
- Develop and implement marketing campaigns to generate leads, increase product adoption, and drive customer engagement, according to business needs.
- Analyze market trends and customer insights to identify opportunities for growth and optimization.
- Conduct customer research and gather market intelligence to understand customer needs, pain points, and competitive landscape.
- Develop customer personas and use market insights to inform product positioning and marketing strategies.
- Collaborate with the marketing team to develop targeted marketing campaigns that resonate with specific customer segments.
This is an individual contributor role with no direct reports. You will collaborate cross-functionally and influence marketing and commercial priorities across the region.
Performance Measures
Monthly Pipeline Generation | This will be the most important metric.
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Lead Generation: | Number of marketing qualified leads generated through marketing campaigns, indicating the effectiveness of lead generation strategies. |
Lead Conversion: | Percentage of leads converted into sales opportunities, indicating the effectiveness of campaign strategy, nurturing and sales alignment. |
Campaign Return on Investment | Percentage of profit generated compared to the cost of each lead generation focused marketing campaign |
Go To Market Success: | Evaluate the success of new launches by considering metrics such as customer MQLs, pipeline, and revenue generated during the launch period. |
Customer Engagement: | Measure customer engagement with product-related initiatives, such as webinars, events, or user communities, through metrics such as attendance rates, participation levels, and active user counts. |
Market Research: | Assess the effectiveness of market research initiatives by evaluating metrics such as customer feedback, customer insights generated, and market trends identified. |
FoodChain ID, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our Human Resources Department at [email protected].