Product Marketing Manager

Title: French Speaking Product Marketing Manager – Digital Solutions Europe
Location: Remote within EU
Department: Marketing
Reports To: Product Marketing Director (based in Europe)
Functional Group: Digital Solutions

About FoodChain ID
FoodChain ID (www.foodchainid.com) is a global leader in food safety, quality, and sustainability solutions. Our Digital Solutions division helps agribusinesses, manufacturers, and retailers navigate regulatory complexity and unlock value through trusted, data-driven insights.

About the Role
We’re looking for a strategic and execution-focused Product Marketing Manager to support our Digital Solutions (Agricultural Solutions, Supplements, Packaging) portfolio across Europe, with a particular focus on French-speaking markets. You will drive product positioning, go-to-market strategies, and campaign execution for digital solutions focused on agricultural solutions, packaging and supplements.

This is a remote role within the EU and requires full professional fluency in French.

Key Responsibilities

1. Market Strategy & Positioning
   • Define the product positioning and messaging for digital solutions across European markets, with specific focus on French-speaking regions.
   • Identify local regulatory drivers and competitive dynamics to inform go-to-market approaches.
2. Go-to-Market Execution
   • Plan and execute launches for new solutions in collaboration with commercial team.
   • Localize and adapt global messaging to resonate with regional and market-specific needs.
3. Sales Enablement
   • Create localized sales tools: pitch decks, one-pagers, value propositions, objection-handling guides.
   • Deliver training and support to regional sales and customer-facing teams.
4. Campaign Support & Demand Generation
   • Support campaign execution targeting ag input suppliers, distributors, and cooperatives across Europe.
   • Track campaign performance and support optimization based on engagement data.
5. Voice of Customer
   • Lead customer interviews and gather market insights to refine personas, positioning, and product roadmap inputs.
6. Cross-functional Collaboration
   • Work closely with Product, Sales, Regulatory, and the broader Marketing team to align priorities and initiatives.

Qualifications

• Bachelor's degree in marketing, or a related field (Master’s a plus)
• 5+ years’ experience in B2B product marketing, preferably in agricultural solutions, packaging or supplements
• Native or fluent French speaker; professional English required
• Proven success in launching products and creating regional market demand
• Excellent communication skills and project management abilities
• Experience working in a matrixed, global environment

Nice to have

• Experience with the following tools: SalesForce, PowerBI, Wordpress, ChatGPT

Performance Indicators

• Pipeline generation across European markets
• Marketing-sourced lead generation and conversion
• Campaign ROI and pipeline contribution
• MQL to Pipeline conversion
• Effectiveness of localized positioning and messaging

Note: This is a remote role with a preference for candidates based in France or neighboring EU countries. The ability to travel occasionally for team meetings or customer engagements is expected.